![](https://www3dev.algonquincollege.com/corporate/files/2020/07/dole777-gPet7PdxI1Q-unsplash-1024x575.jpg)
Don’t think of them as neat timewasters – think of them as customized feeds to help you learn! (dole777 on Unsplash)
When you think about social media, maybe you write it off as a place where people share pictures of their lunch or their pets. How could it possibly help you learn or work better?
Here’s how:
#1 – Share what you know
About 3.6 billion people use social media, or nearly half of the world’s population.
So, it’s a given that a large number of your clients — and employees — are spending time on social media platforms. In fact, the average internet user spends about 2 hours and 22 minutes on social media per day watching videos, commenting on posts and talking to friends.
What are some of the ways you can share what you know on social media? Platforms such as YouTube and Facebook can be used to share your training materials for free, and you can gate the content so it is either public or private.
Those platforms will also provide you with some basic analytics to help you understand who is watching your videos, how many times they have been viewed and other relevant data that can help you understand your viewers’ interests.
Posting videos is one of the most popular forms of sharing knowledge, but it’s not the only one.
Those who follow our social media channels, such as our Facebook page, will regularly see our Insights blog posts, articles from leading industry publications, learning events, courses, the odd inspirational quote or testimonial and other useful tidbits. Are you following us yet? Because…
#2 – Learn from others
With billions of users around the world, social media doesn’t just offer a wide audience for your content. It also offers plenty of sources of interesting content!
You can use your social media channels to curate information you think others might find useful.
You don’t always need to be the creator of content. If another organization (preferably not a competitor!) has already posted a great video or article on a particular subject, why not share it?
On the flip side, if you spot your competitor doing something interesting, you can use social media to keep an eye on what they’re up to and figure out how you’ll keep pace with their great content.
#3 – Create a group to improve collaboration
Team building is an important part of training, but it doesn’t have to cost a fortune.
Facebook can be a great place to start with the introduction of its Workplace product. Workplace is an enterprise connectivity platform that features tools such as News Feed, groups and instant messaging.
There are plenty of Workplace competitors, as well — Yammer and Chatter are just two examples — and even project management tools such as Slack and Trello can be useful for more than just work collaboration.
Getting started
Social media platforms are free to use, although some offer additional paid features.
Here’s how to start:
- If you haven’t already done so, sign up for an account on the social media platforms where most of your potential clients exist.
- Find relevant accounts and begin following and interacting with them. (Don’t forget to follow us!)
- Strictly consuming content is one strategy, but you should try to share good content, too.
What are some of your favourite sources for learning in your industry? Let us know at training@algonquincollege.com.